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Tell apart what the law requires and what ethics demands, and recognise what makes ethical conduct hard

CFA® Level I · Ethical and Professional Standards · Ethics and Trust in the Investment Profession · ET.10.b

The idea

Laws and ethics overlap but are not the same. Laws set a minimum standard of behaviour that society will enforce, while ethical standards describe what a person ought to do, which is often more demanding. Conduct can be legal but unethical, such as steering a client to a disclosed but needlessly expensive product, and members and candidates must still comply with applicable law, since ethical motives may justify lawful reporting but never excuse illegal conduct. Laws also tend to lag practice, since they are written in response to past problems, vary between jurisdictions and cannot anticipate every new product, so asking only whether something is legal is not enough. Challenges to ethical behaviour include overconfidence, the widespread belief that one is more ethical than one's peers, and situational influences, such as money, prestige, loyalty to colleagues or pressure to meet targets, whose effect people routinely underestimate. A structured decision framework helps counter them: identify the relevant facts, stakeholders and duties owed, ethical principles and conflicts; consider situational influences, additional guidance and alternative actions; act; and then reflect on the outcome.

A practice question

From the question bank, with the reason each wrong option is wrong.

Which statement best describes the relationship between legal and ethical standards?

  1. Ethical conduct is whatever is legalWhy not: Treats the legal minimum as the whole of ethics, ignoring higher standards.
  2. Legal conduct is not always ethical — correct
  3. Laws are always stricter than ethicsWhy not: Ethical standards are usually the more demanding of the two.

Laws set a minimum that society will enforce. Ethical standards often require more, so an act can be lawful and still wrong.

A harder one

An adviser recommends a fund that pays him higher commission, fully disclosed, when a cheaper identical fund suits the client equally. The conduct is best described as:

  1. legal but unethical — correct
  2. illegal but ethicalWhy not: Nothing here breaks a law, and favouring his own pay is not ethical.
  3. both legal and ethicalWhy not: Disclosure makes it lawful but does not put the client's interests first.

Disclosed commissions are generally lawful, but choosing the costlier product for personal gain places the adviser's interests above the client's.

The hardest tier

Most employees at a firm rate themselves as more ethical than their colleagues. Which challenge to ethical behaviour does this illustrate, and why does it matter?

  1. Loyalty; it makes staff report peersWhy not: Loyalty is a situational influence and tends to discourage reporting colleagues.
  2. Legal ignorance; it breaches the lawWhy not: The issue is a bias in self-assessment, not ignorance of any law.
  3. Overconfidence; it hides situational risks — correct

Overconfidence in one's own ethics leads people to dismiss the pressures that would affect them, making them more, not less, likely to act unethically when those pressures arise.

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